Behind The Scenes

Mercedes-Benz Presents Aje


Drum roll please...

We are excited to reveal Aje will open the Resort 19/20 season, headlining Mercedes-Benz Fashion Week Australia in Sydney as the 'Mercedes-Benz Presents' designer.

Come behind the scenes with our designers, Edwina Forest and Adrian Norris, as they discuss the brand's exciting year ahead.

“We are proud to inaugurate the second decade of Aje by opening Mercedes-Benz Fashion Week in Sydney. It’s a statement of recognition for our brand, but also for our loyal clients, many of whom have been with us for 11 years, and who continue to grow along this journey with us. We always seek to offer them something truly unique, and we look forward to making this a milestone moment with them in mind.”
– Adrian Norris

“As designers, our driving force remains the same today as when we started Aje: to offer a platform for women to embrace their duality. At once raw and beautiful, tough and feminine, effortless and cool, our collections echo the co-existing tensions and complexities that unite us all. This headlining position gives us the perfect platform to engage and inspire the clients we place at the heart of our brand.”
– Edwina Forest

“As designers, our driving force remains the same today as when we started Aje: to offer a platform for women to embrace their duality.”

“When we sit down to design a collection, our process is always the same – the beauty of our creations comes from the organic way in which we embrace the differences in sensibility between Adrian and me, and the contrasts within each of us. Aje is known for untamed volumes married with structured forms, reflecting the way we grew up here bridging urban and coastal landscapes. Every Aje collection speaks to a woman’s capacity to be indefinable, to embody two extremes at once. Through our Resort 19/20 collection, we wish to further acknowledge and celebrate the duality inside us all and to salute the diversity and contrast within this extraordinary land we call home.”
– Edwina Forest

Photographer : Felix Forest
Make Up Artist : Jasmin Lo
Hair Artist : Koh Tanyawanichapong @ Vivien's Creative

Location : Clovelly Beach, Sydney

With special thanks to the Randwick City Council

Mercedes-Benz Presents Aje
Streaming live May 12th 2019 #MBFWA


Behind The Scenes